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Justyna Gralinska

Focused, analytically-minded and passionate senior growth marketing professional with over 13 years experience in driving both global and EMEA-wide go-to-market strategies for B2B SaaS companies. Proven track record in maximising demand generation and exceeding pipeline targets through data-driven decision making and cross-functional collaboration. Exceptional at leading high-performing teams, managing multimillion-dollar budgets, and optimising marketing processes to achieve outstanding ROI.

Key Skills

GTM Strategy

Budget Management

Data Analysis

& Reporting

Digital Marketing

Field / Regional Marketing

Direct & Channel Marketing

Campaign Plan

& Execution

MarTech / Marketing Operations

Process Optimisation

Project Management

Confident Decision Making

Adaptive Communication

Creative Problem Solving

Cross-Functional Collaboration

Local Market Understanding

Experience

Head of Field Marketing, EMEA

Jun 2022 - Jan 2024

Chainalysis

  • Developed and executed growth marketing strategies, boosting leads and sales pipeline growth

  • Sourced $15m pipeline in FY2023 making EMEA the biggest pipeline contributor

  • Managed a global paid media agency optimising search, display, and social media advertising, increasing the number of web conversions by 18% and reducing CPL by 30%

  • Improved marketing processes and frameworks, enhancing campaign efficiency and team performance. This included marketing automation workflows, lead scoring, lead nurturing, lead follow-up, cross-team collaboration, budget tracking, project management and marketing plan templates, ROI evaluation sheets, “event-in-a-box”, event tiering and performance reviews. 

  • Led lucrative large-scale events, including the company annual conference, generating $4.5m pipeline

  • Built a strong understanding of the regional nuances; introduced localised content and campaigns

  • Successfully managed and supported a team of three Field Marketing Managers, fostering career development and providing regular coaching and feedback

Marketing Director, EMEA

Sept 2020 - Mar 2022

Hyperscience

  • ​First marketing hire in the region, built a high-performing EMEA marketing team

  • Designed and led campaigns generating over $10m in pipeline, tripling target MQLs and doubling target opportunities in FY2021

  • Developed GTM strategy for the region, analysed data and utilised commercial awareness to identify key industries partners, target personas, accounts, competitors and use cases

  • Optimised global paid media campaigns performance for the region, more than tripling the number of web conversions after the roll-out and making the channel our top pipeline generator

  • Implemented improvements to marketing processes for the global team (project management templates, campaign briefs and reports), which drove significant efficiencies

  • Built strong relationship with the leadership, Sales, Global Marketing, agencies and other stakeholders

  • Bridged global initiatives with regional demands by aligning strategic objectives with local marketing programs across priority market segments and marketing channels
     

Field Marketing Director, EMEA

Jan 2018 - Sept 2020

Automation Anywhere

  • ​Pivotal member of the leadership team responsible for driving extensive business growth from a start-up with 600 employees to a market leader with over 2,400 employees within 2 years

  • Consistently exceeded targets.  2018: 167% of MQL target; 2019: 120% of MQL target; Q1 2020 157% of MQL target and 282% of Pipeline target (new metric introduced)

  • Managed a $2.2 million budget, leading a team of three marketing executives and transforming the regional marketing approach from on-off activities to integrated, multi-channel strategies.

  • Collaborated with Global and European teams to achieve a unified ethos and strong report

  • Oversaw campaigns ensuring content personalisation and audience engagement across field and digital channels, including events (50+ per year), webinars, ABM, paid search, paid social, display and video, content syndication, PR, telemarketing

Senior Field Marketing Manager, UK and Ireland

May 2017 - Dec 2017

Exact

  • ​Increased leads by 80% while cutting lead conversion costs by 50%

  • Successfully managed high-profile events, driving local market engagement

  • Ensured Value Added Resellers and partners had the marketing support and enablement needed

Senior Digital Marketing Executive

Feb 2012 - Apr 2017

ApplianSys

  • ​Generated 6,000+ MQLs by identifying and optimising a government funded product initiative delivering a targeted multi-channel marketing campaign reaching 140k accounts

  • Drove digital strategy and campaign effectiveness through meticulous data analysis and optimisation, increasing the number of new web enquiries by 40% and 100% for two main products

  • Owned complete project management lifecycles for new website development, customer and partner portals development, and customer orientation projects

  • Segmented the target audience, defining lead scoring rules, creating and optimising lead journeys and lead nurturing tactics to increase campaign effectiveness using a marketing automation tool and CRM

Data Analyst & InDesign Expert

  • Designing online surveys, brochures and automated reports

  • Creating queries to analyse and manipulate data

Mar 2011 - Feb 2012

Splice Consulting

Education
& Professional Development

Jan 2025

Hubspot

HubSpot Marketing Hub Software Certification, Hubspot Reporting Certification

Nov 2023

Forrester

Mastering Demand and Account-Based Marketing Certificate

Nov 2022

The Chartered Institute of Marketing

Marketing Attribution Masterclass Certificate

Jul 2021

McKinsey

Problem Solving Course Certificate

Jul 2021

McKinsey

Account Based Marketing (ABM) Course Certificate

2011-2012

The University of Warwick

MA in Global Media and Communication [awarded 2:1]

2011-2012

The Chartered Institute of Marketing

CIM Professional Certificate in Marketing

2011-2012

Coventry University

BA in Spanish and TEFL [awarded 1st class degree]

Languages

Polish: native

English: fluent

Spanish: basic

Portuguese: basic

IT Skills

Editing

 MS Excel, MS Word, MS Outlook, MS PowerPoint, Google Docs, Sheets, Slides

Project Management

Wrike, Monday.com, Asana, ToDoist

Marketing Automation

Hubspot, Marketo, Eloqua, Constant Contact, GetResponse, Reachdesk, Sendoso

CSM

Salesforce, SalesLoft, Exact Synergy, Exact Globe, Exact Online

Digital Advertising

Google Ads, Google AdSense, Meta Advertising

Social Media

LinkedIn, Facebook, TikTok, Twitter, YouTube

Web

Joomla, WordPress, Liferay, Dreamweaver, Splash, HTML, CSS

Design

Adobe InDesign, Adobe Photoshop, Adobe Illustrator

Reporting

Google Analytics 4 (GA4), SemRush, Piwik, Bizible, Tableau, Marketo Measure, Clari, Power BI

Webinars

Webex, GoToWebinar, Zoom, BrightTalk, Ring Central

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